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T-Mobile announces 4-line family plan for $100, no credit check required

Beginning July 14, 2013, you can get one of these plans for your family with a down payment “roughly equivalent to one month’s bill” and pay $50 for the first line, $30 for the second line and $10 for each additional line (meaning a family of six could each have unlimited text/voice/web and 500MB of high-speed data for $120, for example). You can tack on 2GB of high-speed data for an additional $10 per line, or you can tack on unlimited high-speed data for $20 per line. If your four-member family has a voracious appetite for streaming music and video, you could satisfy everyone with $180 per month – not bad for a family of four.

The phones you add will of course cost extra, as will the monthly equipment payments if you opt for T-Mobile’s new Equipment Installment Plan. You can also opt to bring your own device in case you just want to get four Nexus 4 devices from the Play Store. The relevant excerpt from T-Mobile’s press release and a graphic from T-Mobile explaining how the plan works follow:

Launching Breakthrough Family Option with No Credit Checks
T-Mobile today is also extending its Un-carrier strategy to families by addressing a huge customer headache: being denied premium family-plan rates because of less-than-premium credit.Beginning July 14, families can get four Simple Choice Plan lines with unlimited talk, text and Web and up to 500MB of high-speed data for only $100 per month (plus taxes and fees) — no credit check and no annual service contract required.

An average of one in three consumers who apply for wireless service do not have strong enough credit to qualify for the best wireless rates, according to industry data. Other customers prefer to avoid the hassle of a credit check. As a result, these customers may forego service from a top provider or purchase several prepaid lines.

But with T-Mobile, all families can now access a great multi-line deal with no credit check. Simply put down a deposit (roughly equivalent to one month’s bill) to get the same incredible multi-line rates and network experience as other customers.

The Simple Choice Plan has been wildly popular with families since its introduction in March. About 80 percent of customers who have signed up for the plan have opted for multiple lines.

T-Mobile, July 10, 2013

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