If you’re already a T-Mobile Simple Choice customer and you get an AT&T, Sprint or Verizon customer to move to T-Mobile, you can get a year of free data according to yet another bold announcement from Big Magenta. Sprint, which scrapped its “Framily” plans in favor of a “Family Share Pack“, was especially targeted.
Meanwhile, it seems that CEO John Legere’s brash style has trickled down to his subordinates – Mike Sievert, T-Mobile’s Chief Marketing Officer had the following choice words for Sprint:
When we saw how Sprint’s dissing its own customers and dropping unlimited LTE plans for families, we knew we had an opportunity to help these people out… Only a ‘carrier’ would be arrogant enough to make an offer limited only to new prospects, while forgetting their existing customers. The Un-carrier way is to give the best offers to your loyal customers – and that’s what we’re doing again today.
Speaking of John Legere’s brash style, the CEO himself made the following “Oh no he didn’t!” comments:
It continues to amaze me to see the old carriers failing to listen to their customers−or reward them for their loyalty… That arrogance and indifference has defined the U.S. wireless industry for too long. We’re changing all that. In fact, this entire Un-carrier consumer movement is built on the simple act of listening to customers.
As with every “Uncarrier” initiative, there are some terms and conditions that apply:
Limited time offer; subject to change. Qualifying Simple Choice plan required; not available for pre-paid. Referee must register at www.T-Mobile.com/referral and identify referrer within 30 days after activation. $10 credit provided as bill credit, starting after qualified referral. Referee and referrer must maintain active service, and be in good standing on account, when credits are processed. Limit one $10 monthly credit or unlimited 4G LTE offer per referrer account. Referrer and referee must both maintain service without plan changes to continue receiving referral benefit.
Sorry pre-paid customers: no soup for you. Also, there doesn’t appear to be any extra incentive for “rescuing” additional customers from the shackles of Big Blue, Big Red or Big Yellow.