As suspected, the tablet is dubbed the Nexus 7, and will be built in partnership with ASUS. If Gizmodo's documents are correct, you can expect to get some very nice hardware for your money, as well. Here are the listed specs for the device:
- 7-inch IPS display with a resolution of 1280x800 and a 178-degree viewing angle
- Android 4.1 Jelly Bean
- 1.3Ghz quad-core Tegra 3 processor
- nVidia GeForce 12-core GPU
- 1GB of RAM
- 8GB or 16GB of internal storage
- 1.2 MP front-facing camera, no rear camera
- NFC with Google Wallet
- Android Beam
- Battery life estimated at 9 hours
The budget pricing for the Nexus 7 is, undoubtedly, aimed squarely at the Kindle Fire, which accounts for about 28% of U.S. tablet adoption, according to a recent report from the Online Publishers Association (OPA). The same study found that overall Android tablet adoption is now equal to iPad adoption in the U.S. Though it's likely due to the overwhelming number of choices consumers have when purchasing Android, the study showed that the Kindle Fire is, undoubtedly, the best-selling Android-based tablet to date, despite the (or perhaps because of) its proprietary skin and content offerings. Naturally, price is a major selling point, as well.
I can't count the number of emails I've gotten asking whether this or that $80 Chinese knock-off tablet is worth buying from EBay, (none of them are, by the way) so consumers definitely want to get in on the tablet game on the cheap. But Google is going to have to do better than just cranking out an affordable tablet, even if the hardware is superb for the price. They need to sell themselves, and Android, as a serious competitor to Apple's dominance. I get a lot of email from the average consumer, who doesn't even realize that Google makes Android. If your target market isn't aware that you manufacture your product, you're already losing. It's time to step up your game Google. Put those dollars to work and start advertising your product.
When Google sets out to do a good commercial spot for a product, they can do it. We've seen examples of it with the Project Glass video, the Google+ spots when G+ first launched, and (at least in my area) we see commercials for Google products like Chrome. Those spots have been every bit as good as Apple's when it comes to showing what the product can do to enhance your life, rather than boasting about the hardware. It seems like Google is starting to take notice of the fact, too. According to their TV ad blog, household reach of Google's TV ads has increased to about 45 million viewers, up from 10 million, in the last year. That's a good start, but since Google is only advertising on cable/satellite-based networks, they're missing out on the huge percentage of U.S. households that have abandoned cable and satellite TV altogether in the last few years, in favor of streaming services like Hulu and Netflix. Obviously, Google is aware of the fact that consumers in a slowly-recovering world economy are looking to get the most out of every dollar spent. For this reason, it's certainly in their interest to position their upcoming Nexus tablet as an affordable competitor to both Amazon and Apple, while offering the user more features and better hardware.
What about you? Is the promise of a cheap tablet enough to get you onboard? Should Google make a big advertising push with this product when it launches? Do you see Google commercials in your area already?
[Image via Gizmodo Australia]