The attached evidence provides a dictionary definition for each term in the applicant’s mark: “hyper” (excessive), “bright” (giving off a great deal of light), and “display” (to provide on a computer screen.”

The evidence also shows that “hyper bright” is a very common type of LED display. The evidence consists of numerous screen captures for “hyper bright” LED devices. The applicant’s goods include display screen for smart phones, computers of various types, and televisions. All of these goods may feature LED display screens that are “hyper bright.” Because of this, the phrase “hyper bright display” is descriptive of a feature of the applicant’s goods.

Generally, if the individual components of a mark retain their descriptive meaning in relation to the goods, the combination results in a composite mark that is itself descriptive and not registrable. In re Phoseon Tech., Inc., 103 USPQ2d 1822, 1823 (TTAB 2012); TMEP §1209.03(d); see, e.g., In re King Koil Licensing Co., 79 USPQ2d 1048, 1052 (TTAB 2006) (holding THE BREATHABLE MATTRESS merely descriptive of beds, mattresses, box springs, and pillows where the evidence showed that the term “BREATHABLE” retained its ordinary dictionary meaning when combined with the term “MATTRESS” and the resulting combination was used in the relevant industry in a descriptive sense); In re Associated Theatre Clubs Co., 9 USPQ2d 1660, 1663 (TTAB 1988) (holding GROUP SALES BOX OFFICE merely descriptive of theater ticket sales services because such wording “is nothing more than a combination of the two common descriptive terms most applicable to applicant’s services which in combination achieve no different status but remain a common descriptive compound expression”).
- USPTO decision to deny Samsung's trademark application for "HyperBright DIsplay