Mike Lewis | Jan 14 2013 08:30 PM
I admit to being a constant Amazon user. Between Prime and their Appstore, I still use them quite frequently on my Android devices. I always pay attention when they bring a new application into the market. While eagerly waiting for one particular application on more devices (Video on Demand), I noticed an announcement about another application that they released into the Play Store in December. Here is a list features that come with the first release of the Amazon Local application:
- Quickly mark deals as used and see your unused deals
- Receive notifications for deals
- Decide whether you’d like to receive emails or push notifications or both for your cities
- Lock the app with a passcode for added security
- Share deals with your friends and family
Amazon has admittedly not had the largest return of their investment with the largest Groupon competitor in the states, Livingsocial. They have, however worked hard, as evidenced by this application. Their goal is to keep their discount service front and center to as many consumers as possible. The app itself actually isn't that bad. It does what it sets out to do, provide deals to subscribers and make it easy to redeem them.
I am not at the point where I am comfortable pointing to my phone at a counter and showing them my nifty new deal. I can barely use NFC without feeling a bit like a clown, but with the simplicity this app brings, it's going to stay on my phone for the time being. It will also stay on my phone because it is not available for my Nexus 7 at this point. I do believe, speaking of NFC, that some kind of integration would be a nice feature for this type of coupon application. Google Shopping may have the inside track for that technology, but I would not be surprised if Amazon catches up quickly.
The app lock worked fine, but I'm at a loss as to why I would want to lock that part of the phone down. I do not foresee a thief taking my phone, and running to the local lobster shack to save 70% off a steam pot, but I am also not opposed to any application having some sort of locking mechanism, so I tout them for added security.
Overall, the UI seems cleaner than Groupon, and for those who use these applications they may feel inclined to use this more regularly as well. I'm curious to know if our readers still take advantage of these deals, or has their time passed?
Amazon Local is free at the Android Play Store or the Amazon Appstore