It is hard not to feel that Amazon is attempting to play the release of their VoD application with caution. By releasing this application, it makes their Kindle Fire devices less desirable in a crowding market. Placed beside the Nexus line of tablets alone, the Amazon devices would only suit those in an Amazon ecosystem and can care less about Android. To place the Fire in competition with even cheaper devices may create a dent into their bottom line. The prevailing wisdom then is Amazon will keep their Video app close to the chest and not release it for some time.
Their hesitation is not the norm for them, however. Amazon was quick to release the Kindle application to all platforms making it easy to purchase books and read them on other devices. Many felt this was a cop out to flee rather than fight popular tablets such as the iPad. Now, with Android devices picking up some momentum in the market, Amazon is playing a different tune, by slowing the adoption of their instnat video app to Android deliberately.
I can see no other explanation than Amazon pushing support for hardware released in 2006 verses a platform with an ever expanding and engaged community. A community that not only uses a variety of Amazon's services, but uses their other applications on all of their Android devices. I do commend them also for releasing Video on Demand to some Google TV devices late last year, but I cannot help but wonder why they would support a seven year old device, but not support a handful of two year old Google TV devices like the Revue.
My hope is Amazon will surprise me in the next few weeks with a widespread release of this application, but my instincts are that we will not see Video on Demand for some time. Does anyone disagree? Is Amazon deliberately not releasing to the entire Android platform out of sales fears? I would appreciate all input and similar theories as to why we are not getting what we demand on our preferred devices.
Amazon Instant Video for Google TV is now available free for a few brand new devices.